1 Million Trees to Save the Amazon
Support Jaina Paris in its reforestation mission. Every ethical cosmetic funds tree planting and supports Shipibo communities in Peru.
The amazon burns, we must act
Every minute, the equivalent of 40 football fields disappears in the Amazon. This massive deforestation threatens not only the region's exceptional biodiversity, but also the climate balance of our entire planet.
Indigenous communities, ancestral guardians of these forests, see their lands and millennial knowledge disappear. With them vanishes an irreplaceable heritage of knowledge about medicinal plants and conservation practices.
17%
of Amazon already destroyed
400
species threatened with extinction
20%
of world's oxygen produced
giving back to nature
A Revolutionary Model: Beauty & Reforestation
Jaina Paris has developed a unique economic model that transforms every cosmetic purchase into an act of reforestation. By valorizing Amazonian plants in our premium beauty care, we create a sustainable source of income for local communities.
Our partnership with the Shipibo community of Peru guarantees fair trade that respects ancestral traditions. Every euro invested in our products directly funds tree planting and biodiversity protection.
"Give back to the forest what we take from it, this is our commitment."
OUr concrete projects
Alberto & Maria Project
Our first reforestation site in the heart of the Peruvian Amazon. Alberto and Maria, local project guardians, supervise the planting of native species and forest ecosystem restoration.
15000 Trees to be planted
30 hectars to restore
40+ native species
Jihène's story : From IT to the AMazon
A computer engineer an IT entrepreneur, Jihène led a classic urban life until a difficult period pushed her to seek new meaning in her existence. It was in the Amazon that she found her path, alongside healers from the Shipibo community.
For 8 years, she learns the secrets of medicinal plants, healing rituals through fragrances, and develops a deep connection with the forest. The 2019 fires mark a turning point: she decides to create Jaina Paris to valorize this heritage and fund its protection.
"The healers welcomed me as one of their own. Today, I carry their message to the world: the forest heals us, it's up to us to heal it in return."
Each product plants 10m2 of forest
